If you are at a college or university recruiting international students, here are the things your team might be saying about the below-target international student numbers:
- No international reputation
- Ranking is not high enough
- Agents only want to work with schools that have huge commissions
- Agents are bad
- Agents don’t want to send students
- Small marketing team
If only these can be turned into positive, proactive questions using the word ‘how’:
- How can we get international students even without international reputation?
- How should we promote if we don’t have a high ranking?
- How can we get agents to work with us even if we don’t provide a huge commission?
Thoughts dictate actions, actions dictate results. These issues can be solved – if we do some research, there are institutions who have already overcome these problems.
It’s just a matter of asking the right questions.
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