Marketing Your Programs:

Grad vs. Undergrad

There are some key differences between promoting an undergrad program and a grad program internationally:

 

Undergrad:

  • Prospective students are high school students
  • Typically, parents are the ones who pay, but students are the real ‘consumers’
  • Marketing has to speak to both parents and students to persuade both that you are the right school for them

Grad:

  • Prospective students may be undergrad students or working adults
  • In the case where they are working adults, they usually pay for the program themselves. Otherwise their company pays for it.
  • Certain grad programs can also be promoted as corporate training programs or executive education programs

 

These will also guide you in your marketing direction and strategy.

 

Need our help with your international student recruitment strategy? Request a callback and learn more:

 

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